ITunes is one of the products that has led Apple to the top. The Cupertino giant has tried many bets during its existence. Some have not been successful, a console lounge, or Hockey Puck, a computer mouse. But alongside these failures, other products and services have succeeded in imposing themselves and still continue today as their success is undeniable. In this perspective, we immediately think of the iPhone but we can also mention iTunes. This is the software that is discussed in this article. Apple defines this product / service as "iTunes is the best way to enjoy your songs and movies. To organize them. And to look for others. "In other words, the software acts as a content library. On the other hand, it should not be confused with Apple Music, which like Spotify, allows users to listen to his favorite music. Note that Apple Music is accessible from iTunes. Concretely, it is possible via iTunes to create playlists or even play videos. The software also offers the ability to synchronize its Apple devices, namely the iPod, iPad and iPhone. It is also in iTunes that we find the "iTunes Store". Steve Jobs Disagreed If today, when we talk about Apple and music, we think directly of "Apple Music", it is not thanks to Steve Jobs. He believed that the establishment of subscriptions to access music content would not be a good idea and would not get the support of the public. Nevertheless, Apple Music was born in June 2015. But before, when the words "music" and "Apple" were quoted, it was to iTunes that the user thought. In fact, it was in 2001 that this content manager was unveiled. The project was overseen by Apple's former guru Steve Jobs. Steve was convinced that consumers did not want to rent music but preferred to own it, as a consumer who buys a cd in store. Indeed, the CEO of Apple did not take long to realize the potential of the phenomenon of digital music. As proof, in 2000, 320 million CD-R and CD-RW had been sold in the United States. Consumers used it to burn the albums they had just downloaded. Hence the idea of Steve Jobs to add to the iMac a CD burner. However, it was still necessary to set up a way to easily manage his playlists and to import them on these CDs. Hence the creation of iTunes. Image credit: Sony The software is the result of a takeover by Apple, that of SoundJam MP. The name changed to iTunes when it was acquired by Apple in 2000. Under Apple's leadership, developers changed their software by leveraging a more eye-catching interface and adding some functionality. Simplicity: the basis of success Whether Apple fans, observers or industry players, all agree that one of the points that allowed the rapid rise of iTunes is undoubtedly its "User- Friendly " interface. The software brings together in one place the ability to extract titles from a cd, add downloaded songs, and so on. To create its own playlists, all presented via a very intuitive interface. Previously, users had to go through far more laborious processes. Moreover, the creation of playlists is at the heart of the renowned iTunes system. The user, instead of methodically copying music compositions into files created by him, can let iTunes take care of everything since it centralizes the musical data provided. The third version of iTunes has further improved this function by allowing the consumer to find tracks by album, artist, year when you downloaded them, and so on. And the other stroke of genius of Apple was to announce iTunes at the same time as the iPod. This music player, very easy to handle, connected to a Mac on which was downloaded iTunes. Then it was enough for the user to synchronize his device with the lists of readings present in the software. A few moments later, the selected music tracks were on the iPod in question. A system most appreciated at the time. Image credit: Apple 2003: A purchasing section The fourth version of iTunes sees, in 2003, the service to be compatible with Windows XP and Windows 2000. But besides this fact, it is mainly by the addition of iTunes Store. Since then, the user can choose to buy music compositions and download them directly to iTunes. It is therefore possible, from the same platform, to buy content, to download it on his computer to "store" it in his library before synchronizing it on his iPod. And it's all the possibilities offered by iTunes that contributed to its success.