Apple Rumors

Rumor: Apple to skip the “S” on the iPhone this year

Apple to release iPhone 8, iPhone 8 Plus and iPhone 8 Edition instead the iPhone 7s and iPhone 7s Plus

We’ve heard many rumors about the new iPhone 8 due to be released at the 2017 Apple Event this September and many imply that the new iPhone would not have an “S” update. Sources say that the new iPhone would be called iPhone 8, iPhone Pro, iPhone Edition or iPhone X. While these are just rumors there are a few iPhone case manufacturers who leaked information about the new flagship from Apple.

iPhone 8 Case Leak
iPhone 8 Case Leak

Being the 10th-generation iPhone, Apple has an opportunity to finally adopt a more sustainable naming scheme. Apple’s former advertising official Ken Segall called it “The Great iPhone Naming Opportunity of 2017” earlier this year. Segall has long been a critic of the “S” branding, arguing that it creates a perception that “S” models are less of an upgrade than redesigned models. It’s still not clear if the new iPhone will be an update or a radical change in the naming process.

iPhone 8
Benjamin Geskin

But is Apple really going to skip the “S” and “S Plus” lineup of its iPhone? Is the Apple fans world trying to create the massive hype around the next iPhone? These questions have been running through our mind for about 5-6 months, ever since the name iPhone 8 surfaced. Rumors suggest Apple is planning to release not one, not even two, but three redesigned iPhone models this year.

Going by the names we’ve all been using, here’s what Apple’s 2017 iPhone lineup would look like:

  • iPhone 7s
  • iPhone 7s Plus
  • iPhone 8

But rumors have been released saying that the new lineup would be:

  • iPhone 8
  • iPhone 8 Plus
  • iPhone Edition or iPhone Pro ( looking at the “Pro” naming scheme from the iPad and iMac)
  • iPhone X (iPhone X is a very logical name: the letter X is the Roman numeral 10, which refers to the 10th anniversary of the iPhone.)

With only 9 days left until the 2017 Apple Event, there’s very little time to speculate. The only thing we can say with any certainty is that Apple absolutely will not release three iPhones this year named iPhone 7s, iPhone 7s Plus, and iPhone 8. If Apple is not looking on the Apple Rumors websites, there will be a very high level of disappointment among Apple fans since everyone is expecting an iPhone 8 to be released and not an “S” update. What do you think about the new naming scheme? Comment below and don’t forget to follow me on Twitter to get the latest updates.


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