Rumors had been going around before the release and even shortly after the release of the iPhone X, that due to its high price it would impact sales dramatically. This was proven false, as Tim Cook remarked. His statement is as follows:
“We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November,” Cook said. “We’ve also achieved a significant milestone with our active installed base of devices reaching 1.3 billion in January. That’s an increase of 30 percent in just two years, which is a testament to the popularity of our products and the loyalty and satisfaction of our customers.”
The iPhone 8 and iPhone 8 Plus was released and started shipping to customers on Sept. 22. The rumors quickly started after the iPhone X started sales on Nov. 2 that the iPhone 8 Plus was popular than the iPhone 8, and manufacturing was being changed to account for that demand, and the at the time stock-limited iPhone X.
The iPhone X pre-order period greatly picked up, to the point that there were six-week back-orders. However, most, if not all the supply issues were resolved by mid-December. The iPhone X was then available on the shelves just in time for Christmas.
iPhone deals for this holiday season’s quarter were down 1.2 percent year over year, achieving 77.3 million units, missing the mark concerning the desires of investors. Be that as it may, income from the iPhone came in higher than Wall Street had foreseen, because of the average sale price achieving $796.42, a new record.