For some time, we have regularly echoed Apple’s plans to develop video content for its Apple Music streaming platform. This strategy was again supported by Bloomberg recently, with a potential change to the Appel Music app that could take place at the release of iOS 11. The app would see its interface again modified to bring More forward home video productions. What more can you break off of competitors like Spotify, Deezer and Google Music and tend towards an Amazon Video Prime or other Netflix?
We saw it with the reports of well-placed people and sources close to Apple, the Californian company would have about a dozen television programs in its boxes. Some of them have already been officially announced and presented to the public. We think of Carpool Karaoke, but also Planet of The Apps.
Apart from that, documentaries would also be in production, one on Clive Davis and Cash Money Records, or another on the story between Bad Boy Records and Death Row Records.
Add to this possible series produced by Apple, one with Dr Dre called Vital Signs at the moment.
The panel of video content that Apple could propose in exclusivity is therefore varied, documentaries, live shows, fictitious series, televised show, etc. It seems obvious that a highlighting of these contents of the Apple Music app is inevitable. Precisely the next version of the app Apple Music that should arrive with iOS 11 after the summer should display much more clearly these home video productions in the first pages of the app, with more direct access to these media.
Regarding the other contributions of the new iOS, information and leaks have been meagre until then. It is notably about adding conversations to several in FaceTime, but also an enhanced Siri and better integrated into Messages and even iCloud directly.
We’ll learn more about this at the Keynote for Developers, which will be held June 5-9 in San Jose and where the new iOS 11 may well show their nose.