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Hurricane Irma, iPhone 8, and iPhone X were the most popular search terms on Google in 2017

According to Google trends, In the consumer tech category, the iPhone 8 and iPhone X were the most popular search terms in 2017, ahead of the Nintendo Switch, Samsung Galaxy S8, and Xbox One X in the top five globally. In the United States, in particular, the iPhone 8 Plus was the sixth most popular search term.

Google Trends 2017
Google Trends 2017


Searches for the iPhone 8 beat out those for the iPhone X, but that’s not surprising: Apple managed to keep the iPhone X name a surprise, so earlier searches for this year’s flagship iPhone would have been performed as ‘iPhone 8.’

Rounding out the top ten were Matt Lauer, Meghan Markle, 13 Reasons Why, Tom Petty, Fidget Spinner, Chester Bennington and the India National Cricket Team.

In consumer tech, this year’s iPhones naturally took the top two positions, followed by the Nintendo Switch, Samsung Galaxy S8, and Xbox One X.

No other phone, console, tablet or laptop made the overall top ten, with the consumer tech category podium completed by the Nintendo Switch. The Samsung Galaxy S8 is perhaps unexpectedly the company’s lone Google search standout, in fourth place, followed by the Xbox One X, Nokia 3310, Razer Phone, OPPO F5, OnePlus 5, and Nokia 6.

As always, Google’s global Year in Search report reads as a confusing mix of natural interest in major life-changing events, acute fascination with death, extreme love of technology, and intense passion for learning.

2017 was apparently the year that “how” searches surged like never before, as millions of people relied on the world’s top search engine to teach them how to make slime, buy Bitcoin, or create their own trendy fidget spinner.

Those curious to check out some other interesting stats and numbers for the most searched terms in other categories like news, elections, and entertainment ought to head to Google Trends’ yearly report here.