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Apple acquired augmented reality headset startup Vrvana for $30M

Discussion in 'Apple News' started by SGK, Nov 22, 2017.

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  1. SGK

    SGK
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    As Apple reportedly ramps up work to ship an augmented reality headset in 2020, it has acquired a startup from Montreal, Canada that could help it get there.

    TechCrunch has learned that Apple has acquired Vrvana, maker of the Totem headset — which had rave reviews but never shipped. The deal was for around $30 million according to two sources.

    vrvana-totem.png

    The deal is significant because while we have seen reports and rumors about Apple’s interest in AR hardware, the company has been very tight-lipped and generally is very secretive about completely new, future products. This acquisition is perhaps the clearest indicator yet of what the company is hoping to develop.