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Can Poker Websites Take Advantage of Apple TV?

For Apple fans, the ability to stream any type of video content direct from the iTunes Store to your high-definition television set makes Apple TV an irresistible streaming solution.

The latest iteration of Apple TV is powered by a brand new platform, tvOS, branded similarly to the operating system which powers the Apple Watch, watchOS. Apple TV works seamlessly with all Apple devices, iPads, iPhones and Macs through Apple AirPlay, enabling consumers to stream and consume whatever content they desire from their phone or tablet directly to a larger HDTV.

With Netflix, HBO YouTube and dozens of other online services available on Apple TV and with more than a billion Apple devices in active use globally in 2016, it begs the question as to why the poker industry hasn’t cottoned on sooner to the possibilities of live streaming and broadening the appeal of the game that boomed as a result of the Moneymaker effect back in 2003.

There’s no doubt that with a more solid operating system for Apple TV, app developers will surely be scrambling to provide dedicated poker apps that bring the very best of live and online poker action into households, as well as interview with some of the biggest and best high-stakes poker pros on the planet.

For consumers that are new to poker and want to learn how to play, Apple TV may also represent an opportunity for poker sites to consider developing games that can be played via remote through their Apple TV set. There’s already a host of recreational games available to Apple TV customers such as Rayman and Crossy Road, so what’s stopping poker brands from getting in on the action and broadening their customer base from those who play online and via mobile to a new generation of players who wish to play through their television screens?

A poker app on Apple TV could not only inspire recreational players to play more, it can educate the newbies – known in the poker fraternity as ‘fish’ – how to play better at the tables at home and online. Fish are welcome opponents for experienced poker players, who know how to take advantage of their lack of experience to beat them. Nevertheless, many of the world’s leading poker stars all started out as fish in the beginning – it certainly hasn’t limited their future winnings!

The connectivity between the newer iPads, iPhones and MacBooks and Apple TV makes it possible for app developers to move those mobile-first poker apps onto television screens. Apple AirPlay allows wireless streaming of audio, video and photos but the addition of AirPlay mirroring added a new dimension to streaming through Apple TV. AirPlay Mirroring enables consumers to stream their iPad, iPhone or MacBook screen to any display with an Apple TV attached 100% wirelessly.

Poker TV shows were synonymous with primetime television, going hand-in-hand with the meteoric rise of this pulsating card game. In fact, one could argue that in the mid-2000s, poker television shows had oversaturated the market and risked putting off tens of thousands of recreational players. Nevertheless, poker TV shows are currently in a good place, catering to the realm of niche enthusiasts at well-scheduled times and there’s no doubt that Apple TV would make the ideal platform for poker fanatics to get more of their fix.



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