Apple last night introduced the new Apple TV 4K designed to deliver a stunning cinematic experience at home. The 4K Apple TV was announced at the 2017 Apple Event alongside with the iPhone X, iPhone 8 and iPhone 8 Plus and the new Apple Watch 3.
With support for both 4K and High Dynamic Range (HDR), Apple TV 4K features unbelievably sharp, crisp images, richer, more true-to-life colors, and far greater detail in both dark and bright scenes. With Apple TV 4K, viewers can enjoy a growing selection of 4K HDR movies on iTunes.
iTunes users will get automatic upgrades of HD titles in their existing iTunes library to 4K HDR versions when they become available. Apple TV 4K will also offer 4K HDR content from popular video services, including Netflix and Amazon Prime Video, coming soon. Built on the groundbreaking A10X Fusion chip — the same chip that powers iPad Pro — the new Apple TV 4K delivers a vivid 4K HDR experience.
Apple TV 4K highlights:
- Support for both Dolby Vision and HDR10 ensures users can enjoy incredible-looking TV shows and movies on any HDR TV.
- Built-in high-performance 4K video scaler makes HD content look better than ever on a 4K TV.
- Always outputting to the highest resolution possible allows viewers to get the most out of their TV, whether it’s an older HDTV or the latest 4K Dolby Vision OLED.
- Automatic detection of a 4K TV’s capabilities optimizes setup for the best quality picture.
Siri and the Apple TV App
- The TV app supports over 60 services on Apple TV and iOS devices, with more being added all the time. Whether you’re at home or on the go, it’s easy to discover and watch TV shows and movies from multiple apps in one place.
- Siri is smart about 4K HDR, so it’s unbelievably simple to find movies and TV shows in the highest picture quality across your apps (e.g., “Show me movies in 4K”).
- Later this year, the TV app is making it easier than ever to watch and get updates about live sports just by saying “Watch the Warriors game” or “What’s the score of the Cubs game?”
- Sports fans in the US will be able to track their favorite teams and get on-screen notifications whenever they are playing, as well as see all the teams, leagues and sporting events currently playing through a dedicated Sports tab.
- Starting this month, the TV app will be available in Australia and Canada, in addition to the US. And, by the end of the year, it will expand to France, Germany, Norway, Sweden and the UK.
Apple TV 4K is the future of Home Entertainment
Apple TV 4K is the perfect addition to any household, with great apps from the App Store on Apple TV, as well as photos, videos, music and more. If you already own an iPhone or iPad, there’s no better choice in the living room than Apple TV.
- Users can share recent photos and videos from your iPhone and iPad, including the best Memories, with friends and family on the biggest screen, with iCloud on Apple TV.
- It’s also simple to send movies, TV shows, home videos and photos from iPhone or iPad instantly to the TV using AirPlay from your iOS devices.
- With support for AirPlay 2, coming later this year, Apple TV can control multiple AirPlay 2-compatible speakers as well as your home theater speakers to create the ultimate home music experience.
- Apple TV goes beyond entertainment to help deliver on Apple’s vision of the smart home. Since Apple TV is always at home, it’s perfectly suited to act as a home hub for all of your HomeKit accessories, enabling remote access as well as automated control (e.g., automatically turning on the lights at sunset).
Apple TV 4K Prices and Availability
- Apple TV 4K (32GB): £179 / $179
- Apple TV (64GB): £199 / $199
The existing 1080p, 32GB Apple TV continues to be sold at £149/$149. The official release date for the Apple TV 4K is 22 September, with pre-orders starting from September 15.