We’ve progressively been hearing more and more about Apple’s plans to take on the TV market. The latest news is that Apple is turning and developing Kevin Durant’s life into a drama series, most likely to be streamed via their upcoming service.
For those who don’t know, Kevin Durant is a world-class basketball player, and the main focus of the TV show will “explore the world of Amateur Athletic Union (AAU) basketball and the lives of their players, families, and coaches.”
The series already has some solid backing – the writer of 2009’s Notorious, the biopic about rapper Notorious B.I.G. – has written the Kevin Durant drama series and will also be directing it, too. Durant himself will be serving as an executive producer.
Although this is seemingly good news for Apple as it seems like they’re making progress with a new TV series, it was recently reported that Bryan Fuller left Apple’s Amazing Stories reboot. The creator of Pushing Daisies and Hannibal apparently had creative differences with the Apple team, who wanted more of a family-friendly take on the reboot as opposed to Fuller’s vision of a more Black Mirror-style series.
Apple has invested $1 billion in original video content in an attempt to take on the big names of streaming and TV, like Netflix, HBO, Hulu and Amazon Prime. Currently, Apple isn’t competing with these companies at all, as they don’t have any shows of their own. Whether or not it’s too late for Apple to take on such a big market is yet to be seen, and we’ll only really know when the shows are broadcast.
Although the news of Fuller leaving is a setback for Apple, the tech giant is slowly releasing news about their upcoming shows: Swagger, the Kevin Durant-based drama series, joins a roster of shows featuring Kristen Wiig, Reese Witherspoon, and an “epic” drama from the Hunger Games director Francis Lawrence.