Apple didn’t reveal any sales data for the Apple Watch as part of its quarterly earnings report on Tuesday, but the tech giant is clearly happy with the reception for its wearable device.
The Apple Watch set “all-time” revenue records during Apple’s holiday quarter, during which the company earned $78 billion in revenue.
Without providing specific numbers like it does for the iPhone, iPad, and Mac, Apple said it broke records for both Apple Watch revenue and unit sales.
“The holiday demand was so strong that we couldn’t make enough,” Apple CEO Tim Cook said on a post-earnings conference call, adding that “we couldn’t be more excited about Apple Watch.”
Apple Watch sales are lumped into Apple’s “Other Products” category, which includes Beats headphones, accessories, Apple TV, and other devices. Total sales from this sector were down 8 percent year over year to $4 billion.
The lack of actual sales numbers combined with Cook’s optimism led to some funny charts:
Apple Watch sales were a record last quarter, according to Apple. Chart: pic.twitter.com/SyWX1H5vKB
— Jason Snell (@jsnell) January 31, 2017
Apple, which first debuted the Apple Watch in April 2015 and released an updated version this past September, also recently began selling its new Airpod wireless headphones.
“We now have a rich lineup of wearable products,” Cook said. “Their design, elegance, and ease of us make us very excited about the huge growth potential for wearables going forward.”
Apple’s sales growth with the Apple Watch comes as wearable giant Fitbit just announced layoffs and missed expectations for its quarterly earnings. Others wearable companies like Jawbone are struggling as the U.S. wearable market is not growing as fast as analysts predicted.
But MarketWatch noted that the “wearable craze is far from dead,” citing numbers from IDC that show more than 124.4 million units to be sold in 2017, up from 97.4 million in 2016.