When the Apple Watch came out, everybody knew that it’d be a game changer. Not only was the piece of wearable tech aesthetically interesting, but the amount it was capable of was another huge selling point. But now, thanks to out-of-this-world sales of the Apple Watch, Apple has become one of the biggest watchmakers in the world. So big, in fact, that the Apple Watch is overtaking the Swiss watch industry – perhaps one of the biggest and most luxurious industries in the world.
Industry researcher Canalys estimates that Apple actually flogged over eight million watches in the final quarter of 2016 and 2017, which means Apple is, therefore, one of the largest watchmakers in the world. Canalys came to this conclusion by comparing the sales data released by the Federation of the Swiss Watch industry, and the estimated sales of Apple Watches released by Apple.
The explain the Apple Watch’s success, Jason Low has said: “Apart from the hardware and software improvements of the new models, Apple succeeded mainly due to its streamlined marketing and re-aligned pricing, which helped it address a wider audience. The Series 1’s lower entry price and Apple’s more focused fitness messaging made its Watch both more attainable and more relevant.”
Although Apple has manufactured and sold a huge amount of Apple Watches, it must be said that that doesn’t necessarily mean they’ve made more money than the Swiss watch industry itself. Rolex, for example, sells watches which are sometimes worth up to six figures and therefore blows the Apple Watch out of the water in terms of money earned. But, as Canalys themselves have said, their findings are to do with units sold, which has led them to the conclusion that Apple is, indeed, perhaps the largest watchmaker in the game.