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The 2017 September 12 Apple Event – Everything you need to know

iPhone 8, New Apple Watch, AppleTV 4K, iOS 11 and more

Story Highlights

  • Apple will host an event at the Steve Jobs theater on September 12
  • The iPhone 8 is expected to be the highlight of the event
  • Apple is also expected to announce a new 4K AppleTV

The 2017 Apple Event will take place in Cupertino and Apple will host the event at the Steve Jobs theater on September 12. This is Apple’s most important keynote in a few years since it unveiled the iPhone 6 and 6 Plus and first previewed the Apple Watch in Sept. 2014. The company just sent invites out to press with a note: “Let’s meet at our place. Please join us for the first-ever event at the Steve Jobs Theater in Cupertino.” That would mean this is the first event at the new campus. The September 12 event invitation doesn’t reveal much in the way of a teaser. It simply says, “Let’s meet at our place,” a reference to the fact that this is the first event Apple is hosting in the Steve Jobs Theater on its new Apple Park campus in Cupertino. We’ll presumably find out more on September 12th. We are very excited.


apple event 2017
Apple Event 2017


2017 Apple Event Releases

Apple is expected to unveil three new iPhones, including the iPhone 7s, iPhone 7s Plus and iPhone 8. The new iPhone 8 is expected to be the biggest change to the iPhone in a long time, with a full-phone screen, no home button, and new augmented reality technology that will blend images from the real world with computer-generated images on your phone screen. And as per usual, the company is also likely to release the final version of its iPhone (iOS 11) and Mac  (MacOS) software around the time of this event. Apple first announced the iOS 11 and High Sierra software in June of this year, at its annual developer’s conference, but it’s been rolling it out in phases to app developers.

A 4K Apple TV is also reportedly on the docket, and we’ll likely learn more about new features in iOS 11. Apple may also announce a new Apple Watch 3 with its own cellular connection, which would allow owners to use it without having to carry an iPhone at the same time. Will the next flagship iPhone be called iPhone 8 or iPhone Pro? Who knows. But it’s rumored to cost a lot – maybe even $1,000. But you’ll get a device that’s mostly screen, has a great camera, and lacks a Home button.

The highlights of the 2017 Apple Event:

  • iPhone 8 or iPhone Pro
  • 4K AppleTV
  • Apple Watch Series 3
  • iOS 11

As with any of Apple’s events, things could change at the last minute, but it looks like September 12 is nearly locked in. Expectations will be very high for the 10th anniversary iPhone, so you can bet this will be one of, if not the most closely watched launch events in the company’s history.

How to Watch the 2017 Apple Event?

Apple will hold its keynote address at 10 am PST (1 pm EST/6pm BST) on 12 September. It will be available to watch online through this Apple website or the Apple Events app for Apple TV. It’s a two-hour-long event. We will embed a live-stream video here when it’s available.

If you watch the show from a browser, you must use Safari on an iPhone, iPad, or iPod Touch (running iOS version 7.0 or later). Mac users will need to run Safari 6.0.5 or later on a device with OS X 10.8.5 or newer. PC users can use the Microsoft Edge browser in Windows 10.

Fourth-generation Apple TV owners can access the Apple Events app on their set-top box to watch the show live. Those who own a second- or third-generation Apple TV will need software version 6.2 or later to stream the show from the same app.

You can re-watch from Apple’s website here or from iTunes here.


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