Yeah, you read that one right. Instead of relying on other sites to spread the magic, Apple is standing up and taking the initiative.
This is something, at least to my memory, that has never been done by Apple themselves.
Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com.
If you don’t have Quicktime up and running, now may be the time; there’s not much chance it’ll be broadcast in Flash.