Apple has updated their online store to include the OS X Lion USB thumb drive for $69 with free shipping. The thumb drive was first made available for free to AppleCare users before being added to the shelves of brick-and-mortar Apple retail stores for the same $69 price tag. Purchasing this thumb drive will cost you nearly three times as much as it would to buy a digital copy of OS X Lion on the Mac App Store for just $29.99, but it does give you a physical copy of Apple’s latest Mac operating system.
Mac users can also choose to purchase OS X Lion on the Mac App Store and use Apple’s Lion Recovery Disk Assistant. When you install OS X Lion using the USB thumb drive, however, you will not be able to reinstall OS X Lion from Lion Recovery. You will need to use the USB thumb drive to reinstall OS X Lion.