Okay, I need to get this straight for my head. I was terrified as I witnessed that the infamous Apple is releasing "iAds" on the 4.0 firmware update. I was about to raise Hell as I started to think about exactly what it could be. I invisioned it being either like the admobs on your favorite free apps but smack dab on the bottom of your springboard. Either that or an ad you must watch after opening 5 or so apps. Can somebody clear this up for me, I would not like to get overexcited over 4.0 when I would have to withstand ads.