Redundant Features Many users are unhappy that many of the features in firmware 4.0 can already be used with a simple jailbreak. Folders, the equivalent of Categories or Stack, is readily available on a jailbroken device, as is Backgrounder (multitasking) and WinterBoard (theming). However, we must remember that only 5% of all iPhone OS users are jailbroken, and that a whopping 95% of iPod touch and iPhone users are only familiar with these features in their technology themed wet dreams. You, the lucky jailbreakers, have taken part in those wet dreams. Be thankful. When Apple brings features to their consumer base, that's not a bad thing, especially when those features are more smoothly implemented, more beautiful, and less buggy. 'Useless' Features Angry users claim that many of the 100+ features introduced in iPhone OS 4.0 are irrelevant, useless and so minuscule that they do not impact the overall user experience in a positive manner. Instead, these users say, they add bloat and are simply useless to the end user. One user in particular thought that iBooks was an idiotic addition to the iPod touch and iPhone due to its tiny screen size. We must recall that these little features and amenities add to the user experience in ways that large ones cannot. Diamond plated showers are nice, but it'd be nice to have towels with that too. Furthermore, these features are legitimately useful for many customers - such as the MobileMe syncing of notes and the ability to compress images attached to emails. iBooks is not useless just because the screen is small and thusly - there are many more pages than normal. You cannot fault Apple for your own purchase of a small screened, mobile device. However, the fact that the screen is small is irrelevant. There is still the same content in a quality application, and that's what counts. It's no more useless than Classics or iBooks on the iPad (even though it's smaller.) Not supporting iPod touch 1G and iPhone 2G Apple is known for the smooth quality of their products, which results from the fact that they produce both software and hardware. Having a slow and buggy software experience not only hurts the Apple brand, but results in very unhappy customers and reviews. I own a first generation iPod touch and am not at all angry about the decision. As a business, Apple also needs to sell their products. This is a way to do it. iAds Apple isn't pushing advertisements into every application. Instead, their incentivizing the replacement of the rather ugly solutions of Pinch Media and AdMob advertisements. These are just prettier advertisements where they already are. You're not going to see interactive Cialis popups on your home screen.