In an effort to improve the user experience for our loyal members, I'm running a temporary experiment to see how disabling ads for members affects the revenues. As you know, iPod touch Fans prides itself on offering full access completely free, but our high traffic levels incur sizable monthly bandwidth, server lease, and software licensing costs, as well as software development costs. To date, we have depended completely on advertising revenue to fund all of our activities, and I would like to continue having the site completely advertising-supported. What does this mean? One of the following: - If disabling some of the ads for our members does not significantly impact our income, then we will leave them off for members. - If it is catastrophic, we'll re-enable them. If people really get used to no ads showing up, and would like to keep that privilege, we may offer some sort of subscription that will remove ads and offer other perks like a larger PM inbox etc. This is only if we must, but I would prefer to avoid that. Edit: Any constructive feedback would be appreciated. Edit2: FAQS: Q: Is this only for members? A: Yes, guests still see all the ads Q: Why is the sidebar missing? A: This is a temporary experiment and I haven't fully ported stuff over. This will only run for a few days before I make a decision, so meanwhile the sidebar functionality is off. Q: How long will this last? A: A few days Edit 3: Q: Why even risk it? Won't you lose too much money? A: Online advertising is not so simple. Users that see ads very many times without clicking on them actually may detract from the earning power of a site, because they lower the click-through-rate statistics for the site as a whole. Logged in members typically browse hundreds of pages per visit but never click on ads. For this reason, ad revenue may very well stay the same or (very unlikely) even rise as a result of disabling the ads. Edit 4: I DON'T CARE IF YOU USE ADBLOCK, BUT PLEASE STOP DISCUSSING IT. It's incredibly obnoxious that people are replying to a thread where I talk about how the site is fully advertising-supported by discussing Adblock. If everyone were to use it, the site would either no longer be free to access, or would be gone.