This is a discussion thread for the "The Ultimate App Store Holiday Sale Roundup" story posted on the front page.
French game publisher Gameloft is also offering a number of its popular games for just 99 cents: N.O.V.A. 3 – Near Orbit Vanguard Alliance for $0.99 (regular $6.99), Tom Clancy’s Rainbow Six®: Shadow Vanguard for $0.99 (regular $6.99), 9mm for $0.99 (regular $6.99), Gangstar Rio: City of Saints for $0.99 (regular $6.99), Wild Blood for $0.99 (regular $6.99), The Dark Knight Rises™ for $0.99 (regular $6.99), Shrek Kart for $0.99 (regular $4.99) and more.
It's also smart marketing / business. Pricing their games at $6.99 makes their $0.99 deals seem amazing, when 99 cents is a pretty average game price to begin with.