This is the Q&A that went on after the presentation: Please Register or Log in to view images Q: Given that multitasking will increase data usage, how do you think AT&T will handle that? A: (Jobs) I'm not sure that's a correct assumption. Q: But what about Pandora? A: (Jobs) I don't think you're right. It doesn't use that much data. Q: Will there be an ad approval process? A: (Jobs... super long pause) Um... well there's going to be some process... but these people are paying to run ads. So, I'm not sure it'll be anything other than a light touch. Q: Will the social gaming network from Apple supplant all the social gaming networks already available? And what will Apple do different? A: The problem was there are a bunch of different social networks out there. So the goal was to build it into the platform, and everyone can be on the same gaming platform. We expect developers will build this into their games because they’ll have a wider audience. Q: Are there going to be achievement points, like Xbox Live? A: We’re still looking at point options. Q: Is there going to be an approval process for the ads, much like the App Store does, because you’re going to be hosting? A: I think there will be some boundaries, like you can’t run any ad on ABC. There are some ads we’d rather not run, but the concept are that these advertisers will pay to run ads, and they’ll pay to run ads that are well received by the audience. I’m not sure there’s going to be anything but a light touch. Q: How about iPad support? A: iPhone OS will be on the iPad this fall. Q: Is there going to be any change in Apple’s position on Java or Flash on version four? A: No. Q: The development of these rich iAds…will Apple make a development platform for people to make these ads? A: This isn’t necessary. They’re all HTML5 ads and people can choose any tools they want. As long as it’s HTMl5. Q: Is there a reason why you won’t be able to see a timeline in Twitter or an IM conversation in the background? A: We think it works better with the push notifications as it’s in place now. The fast-app switching is very complicated and more impressive than what we demoed. Q: Why have you veered away from widgets on the iPad? A: We just shipped it on Saturday. And then we rested on Sunday. Q: So widgets are possible? A: Everything is possible. Q: Can you do anything to make these phones more safe so people wont’ use them when they shouldn’t be using them (like when driving). A: I think we do more than most to connect our phones into cars’ control systems. We’ve done a great job for handsfree calling and such. We’ve done a better job on that than everyone else. Q: Are there any plans for you to run unsigned applications, like on Android? A: There is a porn store for Android to go to. You can download them, your kids can download them. That’s a place we don’t want to go. We’re not going to go there. Q: Anything surprise you about the initial reaction to the iPad so far? A: Even though we’ve been using these internally for some time, you still have butterflies in your stomach the few weeks before…the night before…launch. You never really know until you get it into customers’ hands, and they tell you what they think. The feedback we’ve got has been off the charts. We think this is a profound gamechanger. We think when people look back some number of years from now, they’ll see this as a major event in personal computation devices. What’s been really great for me is how quickly people have got it. You know. I’ve gotten a few thousand emails so far from people I’ve never talked to before just telling me how much this product is…how much they think this product is going to change their life and what they do. People are getting it very quickly. Q: How are you going to improve the app store for discoverability? A: The app store isn’t part of iPhone 4 or any OS release. It’s programmed on the server side so we can enhance it without waiting for the release of any iPhone OS release. We’re constantly interested in improving that, and do so fairly frequently. In terms of discoverability, we’ve added stuff like Genius recommendations. I also see an infrastructure evolve to help users find apps. The store on an iPhone with the small screen can only do so much. But you are seeing more websites and services featuring iPhone apps of the week. There’s a lot of infrastructure building up outside the app store that has been servicing this. -Jobs Game Center, this is also meant to help the viral spread of applications, when your friends challenge you to a game that you don’t have. There’s also gifting, so if you have an app that you love, you can gift it to someone. Q: Are you concerned at all about multitasking and other features that wouldn’t work for the older devices. Will this upgrade be enough to get people to upgrade their phones and renew their contracts and such. A: The 3GS has been a huge hit, and iPod touch’s sales curve really accelerated over the last year. So a lot of these products, the install base, are the most recent products. The old ones will still love the new features, but they’ll just miss ones like multitasking. If that’s an incentive to get people to upgrade to the new phone, that’s fantastic. Q: How do you close applications? And can people use stuff other than iAd and Game Center? A: If you want to kill an app…you don’t have to. We architected something so the user doesn’t have to be the custodian of applications. We’ll give the apps in the foreground as needed. The user doesn’t have to worry about that at all. The user just uses things. In multitasking, if you see a task manager, they blew it. Users shouldn’t have to ever, ever, ever think about that stuff.