Can Samsung make a new commercial, then, that isn't flammable? Kidding aside, I fail to see how insulting "everyone else" will help bring new Samsung phone users.
By implying in their statement from the commercial to "stand out from everyone else," that any other phone (or phone brand) is not good.
Every single company in the world will say that their products are better than everyone else's. To me, this ad isn't different from all others. So do I.
Samsung can say what they want, but they are still the company spending all this money to make this intuitive commercials. All Apple has to do is have someone do touch the screen, do a narration, and play some subtle music. We may be sheep, but Samsung is full of pigs.