There are basically 4 options to pre-order the new iPhone. AT&T Store or website, Apple Store or website. I have never experienced the pre-order of a highly anticipated device myself, so I am trying to clear things up. I've read that pre-ordering through both AT&T Store and their website will result in getting the iPhone on June 25th or later. I have read that doing the same through Apple store/website will result in getting the iPhone on June 24th or later, a day earlier. The nearest Apple store is too far from me, nor do I wish to deal with lines, so my option is to go through the Apple website. I did a dry run with an iPhone 3GS last night, and apparently I cannot add an additional line to my service online, that can only be done in the store, so my plan is to simply start service for my wife on her own, and then go to the store after we get the new phone to switch to a family plan. Is there anything wrong with that logic? Also, my plan is to place my order immediately when they start accepting them on Apple's website. Does anyone know the exact time? My guess is midnight, PST, which makes it 3am for me. Any advice?