You have to put yourself in a developers shoes..if you spent countless hours making an app for someone else to enjoy, wouldnt you want something back? i think $10 isnt that bad for something that took time out of another persons life. Go look at how much games cost for the psp, the nintendo ds, or the xbox360(even tho its hard to compare a handheld, with a thing like the 360, which has as much power as a pc)...they average about 50 dollars...id be grateful that your getting anything from the developers for the amount of sh*t people are giving them... My price range for games like monkey ball, is $10, its a full fleged game, a new version made for the iphone/itouch!! i would spend more for a game/app depending on my favor for the app. Now for games like tetris, or pacman, i wouldnt go more than $4, for the fact that its really a port, and i am not into those games..but if you want the app that bad, you wont care what the price is. Applications like AIM, Myspace mobile, should be free, because they are free on the pc..i think all apps that are free on the pc, should be free on the iphone and ipod touch.. the only time i would spend more than $10, is if it was an application like microsoft word, exel, etc.. or a photoshop type deal. i want to hear your guys opinions, but i dont want to start an argument, so lets be mature and talk like adults here.