Both companies produce quality cards, just some models are cheaper and/or better than each other. It's all about the benchmarks, not where the card was made. For Instance, the ATI 4850 outperforms the 9800GTX and is way cheaper. However, Nvidia dominates ATI's higher-end cards with its GTX 260 and above series. I could go on. My point is that when it comes to GPU the brand is worthless. People who continue to base their purchasing decisions on whether the GPU is an Nvidia or not will continue cheat themselves out of better performance.