So I had to book a reminder for myself to call a guy, so I made a calendar entry saying "call Richard". Then I looked for a way to link his contact record into the calendar event, so that when the event pops up, I can just click his name from the event and call him. Guess what? Can't do that!! What the hell. This is like basic functionality for any pda. I know the iPhone isn't touted as a pda but making appointments in the calendar SHOULD have the ability to link in contacts for that appointment. Majorly disappointed that this is missing. Hope Apple adds this to an upcoming firmware.