Why are you so hung up on this innovation/risk thing? There is no such thing as a brand new idea in the corporate market! Companies like Apple (you mention Sony) don't want to take too many risks as they have a responsibility to their share holders. Who cares if what Apple brings to the world is distillation and refinement of ideas that are already out there. They do it better than anybody else and that is still innovation! The iTunes store was the first big corporate attempt at DRM in music downloads... That's innovative. Everybody else has been able to ride on the back of the ground work Apple laid in this area. The iPod was the first heavy duty media player on the market. That's innovative. Mac OSX was the first consumer operating system on the market to be based on the power of Unix. That's innovative. There as so many small innovations in apple products that the sum of the parts make a greater whole. Apple just make computers and media players, but they are better than anything else out there! Somehow I don't think I will convince you, as you seem to see arguments/conflict where they don't exist. Essentially, why do you own an ipod touch if its not the best, "newest" (the most innovative) out there?