iPad apps, iPhone apps, and soon to come, apps made for the (assumed much faster) iPhone 4G. It’s getting out little of hand. What was once an easy device to make apps for has, in turn, become hell for app developers. It was okay when Apple only had 3 devices out with similar capabilities. But now, we have 3 separate devices that need to have apps that must to be optimized for its respective processing power and screen size. Now, unlike other portable game consoles, the reason Apple devices are not seen in the same light as, for example, PSP’s and DS’s, is because developers must make different versions of apps which leads to apps that are poorly optimized and don’t work in 2x mode properly on the iPad. Hopefully, the push that Apple is putting on iPad applications means that more developers will put in the time to make universal apps for the iPhone and iPad, but one can only hope. While the iPhone may have over 185,000 third-party apps in the app store (and the DS and the PSP combined don't even get close to that), most games on the app store are horrible (eg. bad, unresponsive controls, bad graphics , etc). That makes Apple's devices seem to just be a phone as opposed to a gaming device. In my opinion, for Apple to become a leader in the portable gaming market is to make a gaming-only device that has more RAM and higher processing speed so that these unoptimized apps will run good. Until then, the market is too segmented to be a viable gaming option.