Intel are now selling Upgrade cards at Best Buy that unlocks latent processing power that your PC already has inside its Silicon guts. Aww how nice of them! Please Register or Log in to view images As detailed by the folks as Hardware.info, the Cards grant you access to software that upgrades the Pentium G6951 Processor. How does it do this? Well basically it enables the 1MB of L3 cache and Hyperthreading support that already exists on the Chip. Please Register or Log in to view images Locked VS Unlocked Performance as detailed by Intel The 2.8GHz G6951 is sold with 3MB of L3 cache and has Hyperthreading disabled by default. By purchasing the Hardware DLC...I mean 'Upgrade card' you will have access to the full designated 4Mb L3 cache along with Hyperthreading enabled. The enchantment are enabled by downloading a piece of software from Intel and inserting the PIN from the Upgrade Card. Intel says the added L3 Cache and Hyperthreading is useful for Multitasking Rendering of photos, film or music Most kinds of digital content creation Enjoying High-definition media Another problem is weather or not hackers will be able to break into the software and gain access for free, its only a matter of time. As you all know, this isn't exactly new, but its still shocking to think a company can charge you to gain performance that you already have.