This picture may say more than a thousand words: Please Register or Log in to view images Wow. So Apple profiles you and serves you ads based upon your age, your gender, your location, your ethnicity, education and income. Just wow. I wonder how they get all that information. Some of this info is obviously stored in your iTunes account, but I'm perplexed that they're bothering to find out even more about you. Android probably does something like this too, but still, SERIOUSLY... BTW: This is NOT a fake. It's a class dump I got from one of the early iOS 4 betas. The release/GM version looks a lot more "innocent," probably because Apple figured it would be safer to do all the creepy stuff on their servers, since they can access your iTunes account more reliably from there: Please Register or Log in to view images I strongly advise everyone who cares to visit http://oo.apple.com/.