I recently got the cable for the iPod touch that allows you to watch movies on a TV screen. I got it off of Apples web site but I didn't buy it from thier store. I went on thier page where you could use your warreny to replace a product. I filled it out and selected that I had a broken cable that needed replacing. You can do this for free if you send in the broken one AFTER you get the new one. The non returnal fee is $40. The cable is $50 in thier store. So obiously I had no cable to return to them so I was only charged $40 for it. Preatty cool huh!