AppleInsier have a very interesting article about the upcoming app store, focusing on the iTunes side of things and the process of uploading an app for developers. However, one thing I found particularly interesting was the currency conversion rates on the app store. The below table illustrates this: Please Register or Log in to view images As you can see, the conversion rates appear to be excellent. From a UK perspective, we usually get shafted by Apple and other US based companies; however Apple seem to have seen the error of their ways. So apps announced to be $10, will only cost us £6 (Still slightly higher than the conversion rate, but far better than I was expecting).