Are you seriously making the claim that right vs. wrong is relative to the individual? We shouldnt hate on this CEO just cause he thinks differently from us? You think it is okay for him to kill elephants because he doesn't think it's wrong. Well ****** thought mass genocide wasn't wrong, so is that okay? I think most everyone can agree that certain things are right and certain things are wrong. There is a sense of morality instilled in all of us at a young age and I think we all understand that harming other people or animals without due cause is wrong.