Discussion in 'iTunes' started by ojstagg1, Jan 16, 2008.
Will apple ever ever ever release movies and tv shows to the aussie store
yeh i agree. ive been wait for ages. the only thing that you can download from au itunes is freakn pixar short films ahh!Please Register or Log in to view images
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If you want movies get these two things:
iPod Converter and convert your own.
Google them they are easy to find and use.
Yeah i already use handbrake
The problem is that it isn't as simple as you'd think it is. Pretty much every country tends to have different companies holding onto distribution rights - like music apple has to negotiate deals with the companies in Australia to distribute the films and tv... Unlike music, however, movies and tv sales on itunes haven't been the roaring success they were expected to be, thus apple doesn't have the negotiating power they had with music nor the drive to expand quickly into markets other than the US.
I'd probably expect video content to be available in Australia by the end of the year, but only if rentals are successful. If they're not successful it could be another year or even more before video hits Oz as Apple spends time trying to figure out a new strategy for tackling video content delivery.
Compared with music, film and tv downloads are fairly new and its difficult to determine an appropriate online delivery method - especially with the paranoid-archaic-mindset of the studios and networks.
TV is especially tricky because people are largely used to getting TV shows for 'free' in their living room - a good chunk of people would still be more likely to illegally download episodes of their favourate show than buy it from itunes for $2.99 (I'll bet they'll be charging a good $5/episode if and when they hit Australia).
Then we have the added problem of the networks trying to keep the revenue coming in by offering their own episode streaming, which as some networks have discovered is a method destined to fail - to watch a different channel on the TV all you need to do is hit a button on a remote, you don't need to go to the networks URL, follow the links and click through ads just to watch one show.
For online distribution of TV shows to work it essentially will have to follow the idiot-proof, tried-and-true model we're used to with television. It needs to be simple, free(ish - people will pay a small subscription fee... so long as there is enough content), and above all consistent - If you want to watch something from another network, you should be able to reach it from the same interface, it should only be a button away.
Thats enough for now.
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