Apple “Marketer of the Decade”

Ad Age has proclaimed Apple the “Marketer of the Decade”, due to the success of their retail stores, the effect of the iPad on casual computing, how iAds fundamentally changed the way we use and interact with advertisements, and the way Apple handled the whole Antennagate fiasco. They certainly deserve the title, considering that they constantly create popular products.

Apple has come a long way in the past decade, and has truly created a brand unlike any other. They don’t conform to the industry standards, and really carve their own path. Love them or hate them, Apple has done a ton of good for the computer industry.

It seems fitting: Apple kicked off the aughts in 2001 with the iPod, an electronic device that went on to disrupt and forever change the music industry; then mid-decade it dropped the iPhone, a mobile device that changed the mobile-phone industry and added the word “apps” to the English vocabulary; and finally, in 2010 it debuted the iPad, a computing device with the potential to disrupt the media, publishing, entertainment and computing industries.

Congrats, Apple!

[Ad Age]

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Accessory Review: Proporta Perfora

Hello Everyone! This is a review on the Proporta Perfora for the iPhone 3G. This review is going to be very short, since it is a basic accessory, but will still include everything you need to know.

The Perfora comes in a nice box, but unfortunately includes nothing inside other than the case. The case is a type of slide it in and fold it, and has magnetic latches. That is what frightened me, I had very bad experiences when magnets when I was small, and I don’t really want them to be near any electronic device. It has a very nice clip on the back, which is non removable but it is actually very sturdy. The whole case is made from 100% green leather, and it smells like real leather as well. The case is actually a very high quality, but has some downsides. It will not fit a case, and is not very resistant to cold weather. I found that after it was in the cold for some time the leather stiffened up and stop stretching, but you probably wont store your iPhone in such cold temperatures anyway.


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