Apple prides itself on offering award-winning customer service, with the iPhone alone having received nine straight J. D. Power and Associates awards for customer satisfaction. In a rather shocking turn of events, although, a new study shows that Apple has been dethroned from its position as number one in customer service.
The latest smartphone brand study by the American Customer Satisfaction Index (ASCI) shows that Samsung has topped Apple, with strong performances from its Galaxy S III and Galaxy Note II handsets. The aforementioned devices each received a score of 84 out of 100, while the iPhone 5 trailed closely behind at 82. (more…)