Apple’s advertising has long been some of the best in the industry, and the rule of “quality over quantity” definitely applies in Apple’s case. They don’t need much of a budget for it to be wildly effective. Horace Dediu of Asymco posted a chart on his Twitter account late last week showing the difference between Apple’s advertising budget and other major companies.
I find this interesting because unlike companies like HP and Dell, I can actually remember Apple’s advertising campaigns. It may be less true for Samsung and Microsoft than for the others, but it’s clear that, overall, Apple’s competition is lacking in memorable advertising. There are some iconic Samsung commercials, but you’d think the general populace would be more familiar with its advertising considering how much more is spent on them in comparison to Apple.