Samsung has shown that creating ads that target Apple and its products can be an effective marketing strategy, and other consumer electronics companies have followed suit. Look no further than Nokia’s latest Lumia 2520 ad, which mocks the iPad for the lack of a physical keyboard.
Nokia is seemingly forgetting the numerous third-party iPad keyboards available on the market, and certainly could have picked a better differentiating feature to advertise. But, ultimately, consumers continue to have the final word. And an overwhelming number of those consumers continue to choose iPad.