Nokia mocks iPad in latest Lumia 2520 ad

Samsung has shown that creating ads that target Apple and its products can be an effective marketing strategy, and other consumer electronics companies have followed suit. Look no further than Nokia’s latest Lumia 2520 ad, which mocks the iPad for the lack of a physical keyboard.

Nokia is seemingly forgetting the numerous third-party iPad keyboards available on the market, and certainly could have picked a better differentiating feature to advertise. But, ultimately, consumers continue to have the final word. And an overwhelming number of those consumers continue to choose iPad.

Post a response / What do you think?

Microsoft Acquires Nokia’s Smartphone Division

Nokia LumiaMicrosoft announced on Tuesday that it has entered into a $7.2 billion transaction with Nokia to acquire all of its devices and services business, including the Lumia smartphone lineup and mid-range Asha brand. Microsoft has also agreed to a ten-year license of Nokia’s patent portfolio, and a four-year license of Nokia’s mapping services.

This is a substantial move for Microsoft, which gains the consolidated hardware and software experience that competitors like Apple have long benefitted from. Moreover, it means that we’ll no longer be seeing a Nokia-branded smartphone on store shelves for at least the next three years, as the Finnish handset maker is restricted to using the moniker on feature phones only.  (more…)

Post a response / What do you think?

Two Weeks with Windows Phone

1_nokia lumia 521 hero

This is a follow-up post to my previous article in which I detailed my experiences with Microsoft’s Windows Phone platform on a Nokia Lumia 521 after two days.

It has been slightly more than two weeks since I received my Nokia Lumia 521. In that time, I’ve become more accustomed to the Windows Phone interface and platform, and I have discovered a few issues that I have with Nokia’s otherwise fantastic hardware.

Let’s start with Windows Phone itself.


Post a response / What do you think?

Two Days with a Windows Phone

Lumia 920 Windows Phone

In my quest to get the next iPhone (I’ve been a user of Android since the 2.1 days), I have sold my beloved Nexus 4 ahead of the rumored September 10 Keynote. I am not going without a phone, though — I was able to pick up a Nokia Lumia 521 for T-Mobile for only $120.

Having no experience with Windows Phone after years of using both iOS and Android regularly, I figured I would write about my experiences of Microsoft’s smartphone platform.


Post a response / What do you think?

10 Fantastic Observations on the Current Mobile Market

10 Fantastic Observations on the Current Mobile Market


Steve Cheney recently posted ten of his current thoughts on the mobile market. Included are thoughts on both Android and iOS, but also specific technologies — like NFC — that exist.

We’ve entered the age of iOS and Android penetrating beyond mobile, and there’s a lot happening with respect to how the entire ecosystem is developing. Mobile advancements / investments are now driving the progression of all converged hardware / software. Hardware innovation is also accelerating because of this tailwind. Here are some thoughts on what’s next for the dominant platforms as they stratify in mobile and non-mobile platforms.

Post a response / What do you think?

Nokia Bashes iPhone 5 in Latest Ad Campaign

In a direct attack at Apple, Nokia has today launched an ad campaign that calls out the iPhone 5′s camera. Specifically, the ad compares the sensor of the Lumia 925 to that of Apple’s current flagship smartphone. It seems Nokia has taken a bit from Microsoft’s recent actions when it comes to how to advertise a product (of course it’s not to say Apple hasn’t done the same in the past).

The ad is actually quite humorous if you’ve seen Apple’s recent ”Photos Every Day” commercial – Nokia’s ad openly mocks it saying ”Every day, more photos are taken on the iPhone than any other phone. But at Nokia, we prefer to build for quality, not just quantity.” It displays a few comparisons of what are some real life situations, but i’ll let you see them for yourself.

In defense of Apple, the Lumia 925 was released just about 6 months after the iPhone 5. May not be enough to rationalize that much of a difference, but it’s worth noting.


Post a response / What do you think?

Lumia 1020 is Nokia’s Ridiculous 41-Megapixel Smartphone


I’m not exactly sure why someone would need a smartphone equipped with a 41-megapixel camera sensor, but Nokia has come to the plate and delivered with the just-announced Lumia 1020. Following months of speculation, Nokia on Thursday took the wraps off the device at a press conference in New York City.

The handset features a 4.5-inch AMOLED display, 1.5 GHz dual-core Snapdragon processor, 32 GB internal storage, 2 GB RAM and runs Windows Phone 8 software. Of course, there is also the ridiculous 41-megapixel PureView camera on the rear, making this smartphone more like a glorified point-and-shoot camera.  (more…)

Post a response / What do you think?

Leakers Oust the Nokia 909: A Windows Phone 8 Device with a 41 Megapixel Camera

Nokia 909

@evleaks, known for their excellent track record in regards to Android and Windows Phone devices, has released purported images of the Nokia 909. While the device apparently sheds the “Lumia” brand, Windows Phone 8 will still be powering the phone.

The majority of the specifications are unknown, though this device apparently includes a PureView camera. That camera, which packs a whopping 41 megapixels, was released on another device in 2012. That device — named the PureView 808 — was hampered by the fact that it ran Symbian, instead of a modern smartphone OS. The Nokia 909, which appears at least in these renderings to be an AT&T exclusive, would be the first Windows Phone 8 device to ship with such a camera. (more…)

Post a response / What do you think?

Nokia Rumored to Launch Lumia With 41-Megapixel Camera This Summer

Nokia Lumia 920

Nokia is planning to launch a new Lumia smartphone equipped with a 41-megapixel camera, first rumored a few months ago, in just a matter of weeks from now. MobileGeeks has learned that the handset — codenamed EOS — will launch in the second week of July, likely on or around July 9th. The device will reportedly have a polycarbonate enclosure and 4.5-inch 720p display, similar to the flagship Lumia 920.

If your mouth is already watering over the 41-megapixel camera, it’s important to remember that megapixels don’t always matter. The problem with smartphone cameras is that, by nature of their design, they are not equipped with larger sensors or high-quality lenses like a traditional point-and-shoot or DSLR camera. In a nutshell, this results in discoloration, noise and other issues that can contribute to subpar photos.

[MobileGeeks via BGR]

Post a response / What do you think?

Will the Lumia 928 Match Up Against iPhone 5, HTC One and Galaxy S4?


We’ve already seen a few leaks of the impending Lumia 928, which should become Nokia’s flagship handset when it lands on Verizon, presumably in the next few weeks. Thanks to various advertisement leaks, we know that it will feature a stellar camera, combining technology from Nokia’s 808 Pureview, as well more proprietary technology to provide for excellent low-light performance.

While every ad that leaked before today has been fairly light on actual details, a spread in Vanity Fair at least gives us something more concrete. The image, which depicts a beautiful black slate against a beach background, doesn’t reveal the design of the device, which supposedly is going to be different from the Lumia devices of the past.

But does this device interest you? Or is Nokia still shipping a less-than-capable OS on amazing hardware?


Post a response / What do you think?