The man behind Apple: Jonathan Ive interviewed in The Sunday Times

Jonathan Ive New TitleBritish newspaper The Sunday Times has published an elaborate, five-page interview with Apple Senior Vice President of Design Jonathan Ive about all things Apple. The iconic designer, who has worked on several products, spoke about both his past with the Cupertino-based company, and what lies ahead in the future…

9to5Mac shares an excerpt from the interview, in which Ive discusses the steps that he takes when designing a product:

Ive starts a new project by imagining what a new kind of product should be and what it should do. Only once he’s answered those questions does he work out what it should look like. He seeks advice in unlikely places. He worked with confectionery manufacturers to perfect the translucent jelly-bean shades of his first big hit, the original iMac. He travelled to Niigata in northern Japan to see how metalworkers there beat metal so thin, to help him create the Titanium PowerBook, the first lightweight aluminum laptop in a world of hefty black plastic slabs.

The entire interview is worth a read, although you must be an online subscriber in order to view the article. Fortunately, 9to5Mac has posted the entire interview from the Sunday Times magazine as scanned attachments. Click the source link below.

[9to5Mac]

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