Apple expands its “Your Verse” ad campaign

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Apple’s “Your Verse” ad campaign expanded today with “Elevating the expedition,” which includes footage and other information about how mountaineers Emily Harrington and Adrian Ballinger used the iPad to help their climb. It’s an interesting story, though obviously an ad campaign. Frankly, though, I stayed for the beautiful photos — photos that, I’m pretty sure, weren’t captured with an iPad. Still, it’s interesting to see the flexibility of the iPad. Also, Apple is getting fantastic at designing these types of web pages.

[Elevating the expedition]

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