Farhad Manjoo is the latest recruit and editor of The NYT‘s technology section, and his first article is likely to cause something of a stir: Manjoo recommends buying Apple hardware, using Google services, and going through Amazon for your media needs. Ben Thompson agrees, and boils it down to pure economics:
I rather agree with and follow Manjoo’s advice, and my reasoning is all about the incentives that arise from Apple, Google, and Amazon’s business models:
- Apple makes money when you buy devices, and they differentiate those devices by making their own operating system. This incentivizes them to make the best devices and best operating system, and, in my opinion, they do
- Google makes money when you access their services. This incentivizes them to make their services available, with the best possible implementation, everywhere, regardless of device. And, in my opinion, they do
- Amazon makes money when you buy stuff. This incentivizes them to make their store and content available, with the easiest possible access, everywhere, regardless of device. And, in my opinion, they do
In his article, Manjoo praises Apple’s devices (iPhone, iPad, Mac) as being the best you can buy — better than any Android device or Windows competitor. He praises Google’s services as being the best available, even though there is some privacy concern to be aware of. And Amazon’s media services, he argues, are the best because of their ubiquity.
I agree wholeheartedly and — for the most part — I follow this lead. I follow this lead for various reasons, but most importantly because I like not having all of my eggs in one basket.
There is one notable company not included: Microsoft. Perhaps Satya Nadella — the new CEO of Microsoft — is aiming to take the place of a company on that list that rhymes with “Scroogle”.