An interview with Tim Cook, Apple’s current CEO, went live today. The interview covers various topics, though one specific quote stands out. When asked whether or not Apple would become a “niche” player in the smartphone market as it is in the computing space, Cook answered with the following statement:
The other thing is that Windows pretty much was one thing. Android is like Europe. Europe was a name that somebody came up with for Americans who didn’t understand that Europe was a lot of countries that weren’t like U.S. states. They were very different. Android is many things. How many people who use a Kindle know that they’re using Android? And you see what Samsung is doing by putting more and more software on top. I think it’s night and day. The compare is so off.
Interesting comparison, and it is true in regard to the fact that Android’s different experiences and overlays make for a more fragmented experience than Windows, where the only changes that Microsoft allowed were pre-installed apps.
Also, a note: Apple can be a niche player and still be successful. That’s the perk of being at the high-end of the market. For example, BMW has a tiny percentage of marketshare. Is BMW unsuccessful?