Apple has posted a new TV commercial to its official YouTube page that features the iPhone 5s at the Burberry Spring/Summer 2014 runway show that took place last September. The emphasis of the video is seemingly on the iPhone’s ability to be used as a professional camera alongside various equipment. This ad is not quite as heartwarming as similar TV spots by Apple, but still seems to fit within the campaign.
Last year, it was announced that Burberry CEO Angela Ahrendts was hired on as Senior Vice President of Retail and Online Stores at Apple. Ahrendts will make the transition from Burberry to Apple this spring to assume her new position as retail head, a post that was held for 11 years by Ron Johnson and most recently filled by John Browett for less than a year.