After its third consecutive annual loss, Nintendo president Satoru Iwata came out to say that the company is pursuing a new business structure involving “smart devices”, which presumably would include Apple’s iPhone and other iOS devices. Many interpreted this as being a hint toward potential game development for mobile platforms, but it seems as if Nintendo has something else in mind…
A new report from Japanese business newspaper Nikkei, what Nintendo actually plans to do is introduce a new mobile application to help promote its already-existing games and hardware. The app is said to feature some smartphone mini games, along with character profiles, and promotional videos.
But Nintendo will not simply put Mario, Pokemon or other games on smartphones. According to the report, Nintendo plans to use Android and/or iOS devices (not confirmed at this point) to market its console games.
To be more concrete, The Nikkei writes that Nintendo wants to use smartphones to expand its potential user base by spreading information about new game releases, i.e. by using video to introduce future titles. (This will probably happen through some kind of official Nintendo app.)
These mini games may sound lame, but the report suggests that they will actually be playable demos of their full-scale counterparts which will only be available on Nintendo hardware.
An official announcement regarding this app is expected Thursday.