Jay Yarrow, writing for Business Insider:
Both IBM and Adobe are reporting that Apple’s iOS, which powers iPhones and iPads, is destroying Google’s Android in mobile shopping on Thanksgiving and Black Friday.
IBM says it tracked “millions of transactions and terabytes of data from approximately 800 U.S. retail websites” on Thanksgiving and Black Friday.
It broke out an analysis of iOS and Android:
On average, iOS users spent $US127.92 per order on Black Friday compared to $US105.20 per order for Android users. iOS traffic reached 28.2 per cent of all online traffic, compared to 11.4 per cent for Android. iOS sales reached 18.1 per cent of all online sales, compared to 3.5 per cent for Android.
This is astounding when you consider that in the comScore says Android has ~52% of the smartphone market, and iOS has ~42% of the market in the U.S..
The article goes on to present Adobe’s finding’s, which show iOS with a significantly larger lead.
In other words, there seems to be a disparity between market share and usage share, and that iOS users tend to purchase more than their Android counterparts. As Shawn King over at Loop Insight says, “Market share means nothing if it doesn’t generate revenue.”