Apple premiered a new iPhone 5s advertisement during NFL games yesterday, showcasing the gold model of the device. The ad features no dialogue, with the song ”Ooh La La” by Goldfrap playing in the background as molten gold metal transfigures into an iPhone 5s. Notably, the ad is parallel to Apple’s “Plastic Perfected” iPhone 5c ad that aired around the time the device was introduced.
The ad notes near the end that the device displayed is “subject to availability” – something many of us whom have searched for a gold iPhone 5s know all too well. Why do you think Apple has decided to advertise the gold iPhone 5s anyway in light of such tight supply?