Apple expected to launch a ‘budget’ iMac in 2014

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KGI Securities analyst Ming-Chi Kuo, who has a reputable track record in predicting the Cupertino corporation’s plans in the past, Saturday said that Apple has a “budget” iMac in the pipeline. The current most affordable model iMac costs $1,299 and Kuo believes the introduction of more aggressive pricing across the board to bring that number down will boost sales by 10 to 20 percent. According to Kuo, fewer than expected iMacs shipped after the line of computers saw a major refresh late last year; he believes that Apple set the price too high and, in response, has begun working on a “budget” model to help “drive shipments in non-U.S. markets.”

If Apple introduces a cheaper iMac, who do you think would be its target audience? Much of Apple’s PC sales come in the form of its MacBook lines; do you think introducing a more affordable iMac would help bring back the Mac desktop? What price would the desktop need to be to convince you to get one?

[AppleInsider]

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