Apple increases OTA app download limit to 100 MB


Apple released iOS 7 earlier today to much fanfare, but there’s at least one little feature which has seemed to have been quietly introduced on top of the software update itself. Apple now allows users to download App Store apps up to 100 MB over a cellular connection. This limit was 50 MB as of March 2012, and was a measly 20 MB before that.

This is definitely a sign of the times, but I would like to caution those without unlimited data plans–sadly the majority–that you should be careful about App Store downloads. You don’t want to hit your 2, 3, or 5 GB limits too quickly!


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