Microsoft has launched a new limited time promotion that allows customers to trade in their iPad for a minimum $200 gift card towards the purchase of a Surface tablet or other products from the Microsoft Store.
The offer applies to the iPad 2 or later — so long as the device is in “gently used” condition — and is available at brick-and-mortar Microsoft Stores in the United States and Canada, not online. The power cord must be included with the iPad.
This promotion is intended to boost sales of the Surface tablet, which has failed to gain traction in the market alongside the industry-leading iPad. Microsoft was forced to make a $900 million write down on unsold Surface inventory, and has been using Siri as part of an aggressive marketing campaign against the iPad.
With the new Surface starting price of $349, coupled with a minimum $200 gift card, customers could potentially purchase the tablet for $149 or less. Prospective buyers may wish to wait a few weeks, however, as Microsoft is expected to unveil the second-generation Surface at a press event on September 23rd.