From the clean, thoughtfully redesigned icons, to the color-matched wallpapers that seem to radiate through the Home screen, color is everywhere in iOS 7. And that happened with full intent and purpose. iOS 7 was designed with the colors of iPhone 5c in mind. So using it feels not just more delightful, but also more personal.
I have to agree with Apple. iOS 7 looks beautiful on the iPhone 5C.