iTouch vs iPod Touch: Does Apple Have a Branding Problem?

iTouch vs iPod Touch: Does Apple Have a Branding Problem?

iPod touch 5G 16GBiMore’s Peter Cohen has wrote an interesting article that debates if Apple has a branding problem. Why do people get the idea of calling an iPod touch an “iTouch,” but not an iPod Shuffle an “iShuffle”? Why is the iPhone 5 often truncated to “i5,” and likewise with MacBook Pros often called “Mac Pros”?

And more often than not, it’s about the “i5.” Not the iPhone 5, just the “i5.” Sometimes they’ll have an “i4″ that they’ll need help with. Sometimes the appellations get even more meaningless. Someone asking about an “iTouch 5″ might mean an iPhone 5 or an iPod touch fifth generation. Or they might just be confused.

Post a response / What do you think?