Apple to Start Blogging?

According to Gawker, Apple held a not-so-secretive meeting with TechCrunch writer Greg Kumparak, and handed him a coveted job offer packet. This could mean that Apple wants to start up a blog of their own to get in touch with users. Don’t get too excited though, an Apple blog would probably be centered around products, not Steve’s love life.

I’m at a restaurant/brewery called BJ’s in Cupertino, which is pretty much right outside Apple HQ’s front door. About one hour ago, three Apple employees came in. You can always tell because of the badges they wear on those extending cable things… What was weird was who joined them: Greg Kumparak, who writes for TechCrunch. Recognized him from his videos.

I could not hear what was going on, but about 10 minutes into the meal one of the Apple employees handed him a folder with an Apple logo on it. From what i’ve seen before, I’m almost certain this was an offer packet. They spent about 30 minutes talking about it. I could be wrong, but it really looked like Apple was trying to court him for a job.

Twitter, Facebook, and blogs are used by many companies to spread news about products, and seem more “likable” (though sometimes unsuccessfully), but Apple doesn’t really have a problem in the public relations department; they are one of the most-loved companies in the world. So what would they use it for? Well, I can’t imagine Apple posting about upcoming product releases, they are much too secretive for that. It would most likely be used to pump out information about featured applications on the App Store, enhancements to desktop software, or minor hardware updates to their product line. Commenting on speculation is also not Apple’s style, so there’s little chance that an official Apple blog would be used to squelch rumors on future product releases.

An official Apple blog could be a nice addition to the internet, and may be a great way for Apple to become more personal and get in contact with users through more than just 3-word emails.


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